A new article about Atlas Shrugged – Part 2 in the Hollywood Reporter begins:
The production hires Bill Lewis, who worked on distribution for the “Twilight” movies, and Russell Schwartz, who helped market the “Lord of the Rings” trilogy.
Atlas Shrugged – Part 2 has chosen an Oct. 12 release date and has hired an experienced distributor and marketer, a contrast to the first installment, which relied heavily on word-of-mouth among Ayn Rand fans and Internet buzz to drum up an audience.
The production is set to announce today that it has hired Bill Lewis to spearhead U.S. theatrical distribution and Russell Schwartz to head marketing efforts.
See the full article for much more.