New movie: Oct 12 release date, with 10x bigger marketing budget

A new article about Atlas Shrugged – Part 2 in the Hollywood Reporter begins:

The production hires Bill Lewis, who worked on distribution for the “Twilight” movies, and Russell Schwartz, who helped market the “Lord of the Rings” trilogy.

Atlas Shrugged – Part 2 has chosen an Oct. 12 release date and has hired an experienced distributor and marketer, a contrast to the first installment, which relied heavily on word-of-mouth among Ayn Rand fans and Internet buzz to drum up an audience.

The production is set to announce today that it has hired Bill Lewis to spearhead U.S. theatrical distribution and Russell Schwartz to head marketing efforts.

See the full article for much more.

About Joshua Zader

Joshua Zader is co-founder of Atlas Web Development and founder of The Atlasphere, a networking directory and dating service for admirers of Ayn Rand's novels with over 20,000 members from around the world.
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  • Leon Brozyna

    From the Academy of Science Fiction, Fantasy and Horror Films’ 38th Annual Saturn Awards comes news that Atlas Shrugged, Part I, won an award (in a tie) for Best DVD Release.

  • Leon Brozyna

    From the Academy of Science Fiction, Fantasy and Horror Films’ 38th Annual Saturn Awards comes news that Atlas Shrugged, Part I, won an award (in a tie) for Best DVD Release.