Reason: On the set of Atlas Shrugged Part 2

Reason magazine has a new article providing an excellent glimpse into the making of the new movie.

The article begins:

Atlas Shrugged Part I, the 2011 film version of Ayn Rand’s hugely influential novel Atlas Shrugged, was the result of a decades-long journey, and its sole financier, John Aglialoro—a successful serial entrepreneur best known for running the exercise equipment company Cybex—found the costs and troubles more than he bargained for.

Official critical reception wasn’t so great—though normal folk seemed to like it better than the credentialed tastemakers, according to fim review sites such as Metacritic and Rotten Tomatoes. For a brief moment even Rand-inspired businessman Aglialoro, new to filmmaking and brought to the business through his love of Rand and desire to bring her message to a movie audience, was discouraged. He told critics last April “you won” and said he was reconsidering whether or not to move forward with filming parts two and three.

By January, buoyed by what he calls encouraging DVD and video-on-demand sales, and the partnership of four other Rand-inspired financiers to help bear the production and marketing costs, Aglialoro and his production partner from Atlas Shrugged Part I, Harmon Kaslow, decided they were ready to finish what they started. At Reason Weekend, the annual event held by the Reason Foundation back in February, they announced Atlas Shrugged Part II was a go.

See the full article for much more.

About Joshua Zader

Joshua Zader is co-founder of Atlas Web Development and founder of The Atlasphere, a networking directory and dating service for admirers of Ayn Rand's novels with over 20,000 members from around the world.
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