This weekend, 428 theaters. Next weekend: One thousand.

This weekend the Atlas Shrugged movie will be in 428 theaters (see full list) — working its way up to 1,000 theaters by the end of the month.

The primary bottleneck, apparently, is the number of prints they have for the film. It sounds like the producers originally had ~428 prints made, and are getting more made as quickly as possible.

About Joshua Zader

Joshua Zader is co-founder of Atlas Web Development and founder of The Atlasphere, a networking directory and dating service for admirers of Ayn Rand's novels with over 20,000 members from around the world.
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  • http://6th-resurrection.myopenid.com/ BLACK HAT

    “RUN, John Galt, RUN”

  • http://6th-resurrection.myopenid.com/ BLACK HAT

    “RUN, John Galt, RUN”

  • Leon Brozyna

    The atlassociety.org has a theater listing organized by market that shows total theaters for the weekend as 462. However, 40 of those theaters are in bold and don’t appear on the film’s web site listing, suggesting that they are on the list of planned theaters — if the prints can be gotten to them in time.

    Also, the latest number from the film’s web site is down to 423.

    I think it’s a case of demand far exceeding expectations. I think (with no inside info of any kind) that the producers & Rocky Mtn pictures planned for a slower opening sequence with maybe 300 after 2 to 3 weeks and 400 by week 3 or 4. Which is why, I’m guessing, they’ve had to scramble to line up additional help in the film’s print production.

    In the 53 years since Atlas was published, it’s total sales are around, what, 7 million copies? Just think — how many people have read those 7 million copies? How many copies in libraries that have been read dozens of times? How many paperbacks have been passed from person to person? So, as for 1,000 theaters — underestimating again — go for 2,000 and the theaters will still keep pulling ‘em in. The message here is — the pent-up demand is huge for this movie; for any movie that celebrate man.

    Here’s a scary thought – which major studio is going to be first to rush Anthem into production to cash in on the success of Atlas and, in the process, butcher the power of that short piece?

  • Leon Brozyna

    I hope that last comment hasn’t disappeared into the blackhole of some spam filter; I didn’t write and save it offline, I went and wrote it raw on the fly.

  • Leon Brozyna

    I hope that last comment hasn’t disappeared into the blackhole of some spam filter; I didn’t write and save it offline, I went and wrote it raw on the fly.

  • http://pulse.yahoo.com/_QSRXWQ57VFJO2UNPHCVKSKFDPQ honestann

    What the hell is a “print”? The movie was shot with a BigRed DIGITAL video camera (no film, the digital value of each pixel is stored in a file on computer disk), and the theaters have DIGITAL projectors… including the theater I watched Atlas Shrugged in.

    As far as I can tell the film can be transferred over the internet as one or more computer files. Or at worst they need to ship a bunch of “optical disks” (like DVDs) or similar. What is this “print”, anyway?

  • http://pulse.yahoo.com/_QSRXWQ57VFJO2UNPHCVKSKFDPQ honestann

    What the hell is a “print”? The movie was shot with a BigRed DIGITAL video camera (no film, the digital value of each pixel is stored in a file on computer disk), and the theaters have DIGITAL projectors… including the theater I watched Atlas Shrugged in.

    As far as I can tell the film can be transferred over the internet as one or more computer files. Or at worst they need to ship a bunch of “optical disks” (like DVDs) or similar. What is this “print”, anyway?

    • 7095

      A ‘print’ for the uneducated film buff, is a 35mm film made from the producer’s digital file of the movie.
      The film print is struck because the majority of theaters around the country are still using 35mm film projection equipment.
      Purchasing digital projection equipment is major outlay for theater owners.
      However as more and more theaters upgrade to digital the film ‘print’ will become a thing of the past.
      Lee Albright

      • http://pulse.yahoo.com/_QSRXWQ57VFJO2UNPHCVKSKFDPQ honestann

        Gee, I haven’t been in a theater for 2 years that didn’t have a digital projector… so I figured all theaters had switched over by now. I knew what a print WAS, but thought they were obsolete now. I guess some small town (or marginal) theaters must have kept their old equipment, which is news to me. Thanks. Any idea what percentage of theaters only have obsolete film projectors?

  • Leon Brozyna

    Oh well, let’s try this again and hope it doesn’t disappear into the blackhole of a spam filter.

    First, I see that on the Atlas film website that the number of theaters is back down to 423. I’ve also seen at the Atlas Society website that they have a listing for this weekend’s theater count of 462. However, 40 of those listings are in bold text and those don’t appear on the film’s website, so they may be next in line to get the film.

    Also, while they may have shot the movie digitally, I suspect that they’re converting to film, as many theaters aren’t yet equipped to show digitally formatted movies, while the major releases are probably digital, taking their place at the head of the line.

    I also suspect that the film’s producers underestimated the demand for the film, initially planning for a limited release, then hoping to hit the 300 theater mark in 2 to 3 weeks and then 400 theaters in 3 or 4 weeks. Rather than a slow buildup and then rolling releases, the intense demand caught ‘em under-prepared. They probably had an inventory of 300 copies and now have to bring in another firm to assist in production of more stock (as I gathered from the story in The Hollywood Reporter). So, while they may have more film being cranked out, it’ll take time to build enough stock to hit the thousand theater mark. And even then, I think they’re still underestimating the public hunger for a film of this spirit. Should be shooting for 2,000.

    Look at the sales figures for Atlas over the last 53 years — total of, what, 7 million copies sold? And of these, how many people read each copy? How many copies in libraries that may have each been read dozens of times over the years? Or how many copies have been passed on to friends? I’d say the pent-up demand is huge. My concern is that some major studio will try to cash in on the success of Atlas by slapping together a film based on Anthem and really screw up its potential. And then, of course, can a remake of The fountainhead be far behind?

    Here’s an idea for John Aglialoro when doing Part III — film Galt’s speech in its entirety for inclusion as an extra special feature disk in the DVD release.

    • http://www.zader.com Joshua Zader

      I’ve white-listed you, Leon, so hopefully your comments won’t get “held for review” any more.

      • Leon Brozyna

        Tks. I think I see what happened. I didn’t realize that even an abbreviated web address would generate a complete link, thereby putting me in the sandbox til daddy came to pull me out. Gotta go get some zzz’s so I can make today’s matinee to get my ‘spiritual’ battery recharged.

  • Leon Brozyna

    Oh well, let’s try this again and hope it doesn’t disappear into the blackhole of a spam filter.

    First, I see that on the Atlas film website that the number of theaters is back down to 423. I’ve also seen at the Atlas Society website that they have a listing for this weekend’s theater count of 462. However, 40 of those listings are in bold text and those don’t appear on the film’s website, so they may be next in line to get the film.

    Also, while they may have shot the movie digitally, I suspect that they’re converting to film, as many theaters aren’t yet equipped to show digitally formatted movies, while the major releases are probably digital, taking their place at the head of the line.

    I also suspect that the film’s producers underestimated the demand for the film, initially planning for a limited release, then hoping to hit the 300 theater mark in 2 to 3 weeks and then 400 theaters in 3 or 4 weeks. Rather than a slow buildup and then rolling releases, the intense demand caught ‘em under-prepared. They probably had an inventory of 300 copies and now have to bring in another firm to assist in production of more stock (as I gathered from the story in The Hollywood Reporter). So, while they may have more film being cranked out, it’ll take time to build enough stock to hit the thousand theater mark. And even then, I think they’re still underestimating the public hunger for a film of this spirit. Should be shooting for 2,000.

    Look at the sales figures for Atlas over the last 53 years — total of, what, 7 million copies sold? And of these, how many people read each copy? How many copies in libraries that may have each been read dozens of times over the years? Or how many copies have been passed on to friends? I’d say the pent-up demand is huge. My concern is that some major studio will try to cash in on the success of Atlas by slapping together a film based on Anthem and really screw up its potential. And then, of course, can a remake of The fountainhead be far behind?

    Here’s an idea for John Aglialoro when doing Part III — film Galt’s speech in its entirety for inclusion as an extra special feature disk in the DVD release.

    • http://www.zader.com Joshua Zader

      I’ve white-listed you, Leon, so hopefully your comments won’t get “held for review” any more.

      • Leon Brozyna

        Tks. I think I see what happened. I didn’t realize that even an abbreviated web address would generate a complete link, thereby putting me in the sandbox til daddy came to pull me out. Gotta go get some zzz’s so I can make today’s matinee to get my ‘spiritual’ battery recharged.

  • Leon Brozyna

    Just got back from a quick run to the mall — yep, Bing was right; Atlas is showing in a theater 6 miles from my apartment. And it’s not shown on the list of theaters. Dipson Cinema, Eastern Hills Mall, Williamsville, NY.

  • Leon Brozyna

    Just got back from a quick run to the mall — yep, Bing was right; Atlas is showing in a theater 6 miles from my apartment. And it’s not shown on the list of theaters. Dipson Cinema, Eastern Hills Mall, Williamsville, NY.

  • http://pulse.yahoo.com/_MHVBOOHDVMHVPV2USCYUPUPMBE Norman

    Henry Reardon took a big risk with his metal; Dagny took a big risk with the investment in the rolling stock, and Strike Productions took a big risk with this movie – and look what is happening. The movie, its producers, and cast talk the talk and are walking the walk big time!

  • http://pulse.yahoo.com/_MHVBOOHDVMHVPV2USCYUPUPMBE Norman

    Henry Reardon took a big risk with his metal; Dagny took a big risk with the investment in the rolling stock, and Strike Productions took a big risk with this movie – and look what is happening. The movie, its producers, and cast talk the talk and are walking the walk big time!

  • http://pulse.yahoo.com/_MHVBOOHDVMHVPV2USCYUPUPMBE Norman

    I saw “Atlas” 3 days ago – wow! As the John Galt trail slinked through its beautiful backdrop like a great silver snake I almost had an orgasm. Hollywood, eat your heart out; I hope that you won’t get the rights to Ayn Rand’s other classics, and that they will be sold to Striker.

  • http://pulse.yahoo.com/_MHVBOOHDVMHVPV2USCYUPUPMBE Norman

    I saw “Atlas” 3 days ago – wow! As the John Galt trail slinked through its beautiful backdrop like a great silver snake I almost had an orgasm. Hollywood, eat your heart out; I hope that you won’t get the rights to Ayn Rand’s other classics, and that they will be sold to Striker.

  • http://pulse.yahoo.com/_QSRXWQ57VFJO2UNPHCVKSKFDPQ honestann

    Gee, I haven’t been in a theater for 2 years that didn’t have a digital projector… so I figured all theaters had switched over by now. I knew what a print WAS, but thought they were obsolete now. I guess some small town (or marginal) theaters must have kept their old equipment, which is news to me. Thanks. Any idea what percentage of theaters only have obsolete film projectors?

  • http://pulse.yahoo.com/_QSRXWQ57VFJO2UNPHCVKSKFDPQ honestann

    What percentage of theaters are showing digital copies of Atlas Shrugged, and what percentage are showing film copies. I was under the mistaken impression all theaters had switched over to digital by now, but obviously that’s not the case. So I’m curious about the mix.

  • http://pulse.yahoo.com/_QSRXWQ57VFJO2UNPHCVKSKFDPQ honestann

    What percentage of theaters are showing digital copies of Atlas Shrugged, and what percentage are showing film copies. I was under the mistaken impression all theaters had switched over to digital by now, but obviously that’s not the case. So I’m curious about the mix.

  • http://profiles.yahoo.com/u/FP4EYCHGUHNSZ326G4E35MCGRY Orson

    We need some updates here: a mostly positive review in the Guardian by Megan Gibson (22April) and a lamely critical one from Michael Gerson in the WashPost. Ironic that the marxist rag is more sensible than the conservative – but it would please Ayn to no end~

    • http://www.zader.com Joshua Zader

      Done. Thanks for the tips. BTW, are you implying the Washington Post is a conservative? Wonder if you’re thinking of the NY Post.

  • http://profiles.yahoo.com/u/FP4EYCHGUHNSZ326G4E35MCGRY Orson

    We need some updates here: a mostly positive review in the Guardian by Megan Gibson (22April) and a lamely critical one from Michael Gerson in the WashPost. Ironic that the marxist rag is more sensible than the conservative – but it would please Ayn to no end~

    • http://www.zader.com Joshua Zader

      Done. Thanks for the tips. BTW, are you implying the Washington Post is a conservative? Wonder if you’re thinking of the NY Post.

  • Anonymous

    Although the movie increased its number of theaters by 50%, its daily take is down 50% from a week ago. It is now averaging about $500 a theater which means it will close in about two weeks unless something drastic happens.

  • LennyPincus

    Although the movie increased its number of theaters by 50%, its daily take is down 50% from a week ago. It is now averaging about $500 a theater which means it will close in about two weeks unless something drastic happens.

  • http://pulse.yahoo.com/_SEFFDRKBYJBOSRMETBAHGZAXBE Doug

    Digital films are not impressive at all. On small flat home screens they look great, but there is a fuzziness and muted detail when a digital file is blown up to large screen movie theater size. The old fifties’ Cinemascope and other formats blow digital away on a large screen. It may be ten years before the sample rates become high enough for large screen digital to be truly good. Odd. The state of the art in theater projection hit in 1953 or so.

  • http://pulse.yahoo.com/_SEFFDRKBYJBOSRMETBAHGZAXBE Doug

    Digital films are not impressive at all. On small flat home screens they look great, but there is a fuzziness and muted detail when a digital file is blown up to large screen movie theater size. The old fifties’ Cinemascope and other formats blow digital away on a large screen. It may be ten years before the sample rates become high enough for large screen digital to be truly good. Odd. The state of the art in theater projection hit in 1953 or so.