The Hollywood Reporter has a great article on Atlas’s commercial success and expansion into more theaters:
Despite its “awful” marketing plan, as one distribution exec calls it, the movie earned a $5,640 per-theater average opening: “Things have turned for us,” producer Harmon Kaslow tells THR.
Atlas will be expanding beyond 300 theaters:
Awful or not, business has been brisk enough for producers Harmon Kaslow and John Aglialoro to expand from 299 theaters to 425 this weekend and to 1,000 by the end of the month, they told The Hollywood Reporter on Tuesday.
The two said they fielded 500 inquiries from theater bookers Monday but didn’t have enough film prints to fill orders.