Atlas Shrugged Fans Shock Theater Chains

Press release from The Strike Productions…

Theater chains inundated with requests from fans. Producers look to expand to more than 80 Cities

CULVER CITY, Calif., April 1, 2011 /PRNewswire/ — Based on the film’s recent fan-based grassroots uprising, “The Strike” Productions today announced it will be expanding the initial release of the Atlas Shrugged movie from 11 markets to over 50.

“AMC called directly to report their online contact system was being hit too hard. They requested we direct traffic to a specific address just to handle the volume,” said producer Harmon Kaslow.

“While it’s unusual for showtimes to be listed this early, the doors of the exhibitors have been thoroughly beaten down by Ayn’s fans. Many of the theaters are now posting showtimes so tickets can be pre-purchased,” continued Kaslow. “And, theaters and showtimes are now being reported as sold-out.”

Fandango.com lists the 7:00pm showing at Regal Cinema’s Union Square Theater in New York City as “sold out.”

“Our online ‘Demand Atlas!’ service has been receiving an incredible amount of traffic since launch,” said Scott DeSapio, Online Marketing Director of the film. “After toping the charts at another web site as the ‘Hottest Demand Worldwide’ for more than a week, we decided to build our own in-house ‘Demand Atlas!’ feature to better service Ayn Rand fans. We’re completely blown away by the response.”

“Our fans have spoken, and we have directed our booking agents to expand the release of Atlas Shrugged into the major theaters located in more than 80 cities across America,” announced Kaslow.  ”Of course, until we’re locked down, fans still need to let us know where the movie should play by coming to our website and demanding Atlas to their city.”

“As a direct result of fans in Atlanta demanding Atlas, we immediately set about booking a theater.  The current report is that the theater is already sold out for a number of shows on Friday, April 15, 2011 – opening day. We couldn’t be more excited.” concluded Kaslow.

For up to date theater information, visit http://www.atlasshruggedpart1.com/theaters.

Fans can “Demand Atlas!” at http://www.atlasshruggedpart1.com/demand.

About “The Strike” Productions:

“The Strike” Productions, Inc. was established as a new production company for the sole purpose of producing a trilogy of films based on Ayn Rand’s epic novel, “Atlas Shrugged.”  For more information, visit http://www.AtlasShruggedPart1.com

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  • http://pulse.yahoo.com/_HIZRT6QXIYPSGXUSXCTA6S63GI Phil

    Subject: Get The Theater List and Locations Done Properly

    > For up to date theater information, visit http://www.atlasshruggedpart1.com/theaters.

    Well, it’s not up to date, for one thing: It’s very important that this list get updated -immediately- when a theater is added. People are making plans to drive quite a long distance to see the picture. Or would if they knew that it was playing only X miles away.

    More importantly, This list of theaters is hard to follow. You don’t know where these places are on a map even in your own state (or a neighboring state) very often:

    A ***NATIONWIDE MAP!!!!***

    Show how far away from major cities each of the unfamiliar-even-to-many-locals towns is: PLEASE!

    With less than two weeks to go, and the need for ‘big box office’ on opening night, this is probably the *most important feature* of the movie’s website!

    (A very minor quibble: a one page summary would be nice…the list scrolls on for pages with lots of ‘white space’ around each theater.)

  • http://pulse.yahoo.com/_HIZRT6QXIYPSGXUSXCTA6S63GI Phil

    A WAY TO PROMOTE THE MOVIE: Opening week is the decisive one.

    For most people right now, the movie is -not- playing in your city. You will have to make a long drive:

    Fill up your car with people. The ride is free. They don’t have to be Ayn Rand fans. Could be family, friends, your dentist, your bookclub, a co-worker.

    That alone could help double? the number of people seeing it opening week. And help the theater chains decide to expand it to -thousands- of theaters in every state.

    And in *every* city.

    • Anonymous

      Here are a couple of tips:

      1. Do this on the 2nd and 3rd weekends. The first weekend will sell out anyway. Decisions on adding a lot more theaters are made depending on how much “fall-off” there is after the first weekend.

      2. Go to one of the major chain theaters, who have the ability to take this huge without any effort on the part of the distributor. They are: Regal/UA/Edwards, AMC, Cinemark. Carmike is pretty big, too.

      • http://pulse.yahoo.com/_HIZRT6QXIYPSGXUSXCTA6S63GI Phil

        David, how do you know the first weekend will sell out? I’ve seen movies all across the country and it’s extremely rare for the theater to sell every seat in an auditorium – even for really ‘hot’ films.

        Also, I wonder if weekdays are as important as weekends? Don’t know…just wondering.

        • Anonymous

          People are reporting that some theaters are already sold out for opening night. Hardcore fans are all going to the first night. The penetration among conservative blogs is huge, and positive.

          But even if the first night does not sell out, my point stands. If only 50% of the seats sell on the first weekend, and 60% do on the second weekend, and 70% on the third… this will go wide. On the contrary, if you push everyone to go the first weekend and there’s a major dropoff in the 2nd and 3rd, the trend to the distributor will be clear. It’s all about the trend. I get this directly from someone in the movie biz. And he says weekdays don’t matter so much.

          So you could actually be doing a disservice by getting everyone to the first weekend. Get them to the SECOND weekend.

  • http://pulse.yahoo.com/_HIZRT6QXIYPSGXUSXCTA6S63GI Phil

    A WAY TO PROMOTE THE MOVIE: Opening week is the decisive one.

    For most people right now, the movie is -not- playing in your city. You will have to make a long drive:

    Fill up your car with people. The ride is free. They don’t have to be Ayn Rand fans. Could be family, friends, your dentist, your bookclub, a co-worker.

    That alone could help double? the number of people seeing it opening week. And help the theater chains decide to expand it to -thousands- of theaters in every state.

    And in *every* city.

    • UsernameDavid

      Here are a couple of tips:

      1. Do this on the 2nd and 3rd weekends. The first weekend will sell out anyway. Decisions on adding a lot more theaters are made depending on how much “fall-off” there is after the first weekend.

      2. Go to one of the major chain theaters, who have the ability to take this huge without any effort on the part of the distributor. They are: Regal/UA/Edwards, AMC, Cinemark. Carmike is pretty big, too.

      • http://pulse.yahoo.com/_HIZRT6QXIYPSGXUSXCTA6S63GI Phil

        David, how do you know the first weekend will sell out? I’ve seen movies all across the country and it’s extremely rare for the theater to sell every seat in an auditorium – even for really ‘hot’ films.

        Also, I wonder if weekdays are as important as weekends? Don’t know…just wondering.

        • UsernameDavid

          People are reporting that some theaters are already sold out for opening night. Hardcore fans are all going to the first night. The penetration among conservative blogs is huge, and positive.

          But even if the first night does not sell out, my point stands. If only 50% of the seats sell on the first weekend, and 60% do on the second weekend, and 70% on the third… this will go wide. On the contrary, if you push everyone to go the first weekend and there’s a major dropoff in the 2nd and 3rd, the trend to the distributor will be clear. It’s all about the trend. I get this directly from someone in the movie biz. And he says weekdays don’t matter so much.

          So you could actually be doing a disservice by getting everyone to the first weekend. Get them to the SECOND weekend.

  • Pingback: Atlas Shrugged Fans Shock Theater Chains | Atlas Shrugged Movie | Rebel Pundit

  • http://twitter.com/eddiepatin Eddie Patin

    I sent letters to the owners (when possible) or corporate offices of all movie theaters in my area. Just received an email back from someone at Hollywood Theaters, which was interesting. It’s not like theaters are refusing to put up Atlas Shrugged–it’s that the producer has very limited supply:

    “The film opens 4/15 in very limited release. The distributor only has around 50 prints for the entire country. They are putting them in markets that have at least 500,000 people. Additional prints will be made available depending on how the film performs in its opening weeks. “

  • http://twitter.com/eddiepatin Eddie Patin

    I sent letters to the owners (when possible) or corporate offices of all movie theaters in my area. Just received an email back from someone at Hollywood Theaters, which was interesting. It’s not like theaters are refusing to put up Atlas Shrugged–it’s that the producer has very limited supply:

    “The film opens 4/15 in very limited release. The distributor only has around 50 prints for the entire country. They are putting them in markets that have at least 500,000 people. Additional prints will be made available depending on how the film performs in its opening weeks. “

  • Anonymous

    Never read the book… THIS MOVIE IS…
    INCREDIBLE!!!!! This is here and now…. but where is our John Gault?

    MUST SEE

  • Beechflyer

    Never read the book… THIS MOVIE IS…
    INCREDIBLE!!!!! This is here and now…. but where is our John Gault?

    MUST SEE

  • Anonymous

    Never read the book, and I will now! Fantastic movie!

    Of course like Hyack’s the ROAD TO SERFDOM we are LIVING the movie and the book…

    BUT…. WHERE IS OUR JOHN GAULT?

  • Beechflyer

    Never read the book, and I will now! Fantastic movie!

    Of course like Hyack’s the ROAD TO SERFDOM we are LIVING the movie and the book…

    BUT…. WHERE IS OUR JOHN GAULT?